iCow Impact Study Results


Snapshot results of Impact study on farmers who joined iCow in June 2011

In Sept 2010 we did an in house survey of a focus group of farmers who had registered for 3 information prompts a week.  Seven months later in Jan 2012 we repeated the survey of the same group. The results indicate that iCow is reaching it’s core objective of enabling small holder farmers increase productivity, and more!

  • 82% of farmers who joined in June are still on the platform
  • All claimed they have benefitted from being on iCow
  • 42% farmers report increased incomes
  • 56% of those with increased incomes are due to increased milk yield ranging from 1.5 to 3 litres per lactating animal

Other benefits include

  • Reduced spending on commercial feed due to knowledge on homemade production
  • Increased markets and incomes for livestock and livestock by products
  • Increased customers reported by AI providers
  • Reduction of animal illness and mortality due to efficient access to relevant experts
  • Storage of feed in preparation for drought and dry conditions
  • Planting of forage  thus planning before purchasing a dairy cow
  • Healthier livestock, including calves

A farmer's best friend!

iCow is accessed by farmers all through their mobile phones or the internet.

The application came fist in the Apps4Africa competition because of its innovative approach revolutionizing the interaction with small-scale farmers.

What we can do for you

  • Awareness of the cow estrus cycle
  • Access to Vets and AI Agents
  • Optimum animal nutrition
  • Milk record keeping
  • Costs of milk production
  • Prevention milk related diseases
  • Optimum Heifer and Calf care
  • Calf illnesses and diseases​

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