iCow Blog
  The final farmer we met on our field visit on July 2nd was Joseph, who has a beautiful one acre farm in Limuru on the edge of the Great Rift Valley. He is 40 and married to Elizabeth, the mother of his 3 children and has 1 in calf heifer, 2 goats and 11 kienyeji chickens. He grows maize, beans, potatoes, vegetables and cattle fodder. Joseph met us on the roadside and lead us to his plot riding on a boda boda. (motor bike taxi). His land is nestled on the outer edge of his family property and thus as we headed to his house we met his parents and his brother Ishmael. We started our visit with a briefing on Josephs veranda, where he shared his story about iCow and how he had come to learn about the service through a friend. Joseph works with one of the largest milk processors in Kenya and is an avid dairy farmer. One of the first things he learned on iCow was that success in dairy farming is about the quality of ones animals, not the quantity. With this in mind, he traded in his 4 poor yielding cows and invested…
On July 2nd 2015 the iCow team visited 3 dedicated iCow farmers to discover how they were using the iCow services to improve their agricultural activities. First up was farmer Peter in Banana Hill. Peter is 48 yrs old, a father of 8 and lives on his farm which is 80 x 200m. He also rents a small piece of land nearby where he produces vegetables for the family ,maize and napier for his livestock. He is one of the first farmers on iCow having started in 2011 when we launched the first prototype. Peter took us on a tour of his farm starting with his composting area which was in one corner of his plot. He explained how he collects all the necessary materials including manure and green and dry vegetable waste , and how he layers them together forming a pile, following the advice he receives from iCow. He then covers the pile with banana leaves and keeps the pile moist before turning it every month until it is ready. He was concerned that the current pile may have been destroyed by the recent rains, however on inspecting it with him we found it to be superb! It was…
Rachel and her Cows. A couple of weeks ago we received an email from a farmer thanking us for our service and mentioning she had increased her total milk turnover to 45 lts from 25lt and was working on reaching a total yield of 100lt daily by 2015.   So we called her. Rachel is the proud owner of 5 Friesians. These include 3 heifers, one first calver, and two older cows. She lives in Nyahururu Kenya and has recently retired from her work and is now concentrating on farming. She joined iCow on 15th June 2011. Thus she has been on the iCow platform almost since the day we started! (June 3rd 2011)   Wow!   During a recent interview she told Beth from iCow Customer Care that she no longer has to take money out of her pocket to subsidise her farming activities. She has increased her milk yields and is able to pay her farm helper as well as invest in building her cow housing and now sees farming as a good income generating activity.   Over the period she has been using iCow Rachel has increased her production of animal feed including napier and lucerne. She…
iCow impacting on food security   By Giles Lewis   On Friday the 25th of July I was lucky enough to pay a visit to Su Kahumbu, creator of iCow and her team at their offices in Nairobi to learn more about their mobile application and its effect on small-scale farmers in Kenya. My visit to iCow was part of a series of trips to various mobile application developers and companies who were involved in delivering mobile agricultural extension services to pre-dominantly small-scale farmers in Kenya. I have just finished my second year at University College London studying Geography and as part of my third year dissertation I chose to research the use of mobile phones for agricultural extension services and their affect on the livelihoods and development of Kenyan farmers. Coming from a farming background and a keen interest in technology I was intrigued to find out more about how farmers in developing countries such as Kenya are using technology to improve their productivity and quality of life. Before visiting Kenya I had read a lot in both the press and academic literature about Kenya as an exciting hub for technology and in particular mobile technology, some referring to…
"The greatest and only justification for what we do is in the success stories of iCow farmers"   This morning we spoke to Farmer Thuo who started using iCow on June 9th 2011 during the launch of our prototype at the Brookside Breeders Show in Nairobi. He has thus been on the platform for 2 yrs 8 months. His story is amazing! His only livestock are his 4 cows and 4 calves. Since joining iCow and implementing his new knowledge he says he looks at farming more serioiusly than before and has seen big changes in his yields as well as his animal health. One cow now produces 31 lts of milk compared to before when she produced only 15 lts at maximum production. Wow wow wow!!!   His passion in farming has grown he says due to iCow. (blush blush)  He has learned many things including fodder production, hygiene and loads about diseases helping him manage the challenges of feed shortage and mastitis he faced in the past. He is also keeping close records on his farming activities now and sells his milk to brokers in the area and receives KES 45.00 per litre.    In the future Farmer…
iCow Testimonials Jan 27th and 28th 2014 Anthony is from Kisii He couldn't remember where he heard about iCow but he registered because he wanted to learn more about best practices of rearing a cow. He has 2 cows and he registered on Mashauri Cow. He said that he hasn't started implementing iCow teachings and that the only challenge he faces is low milk yields. I advised him to be practicing what he learns from iCow and he will start seeing the difference. I also gave him the examples of what iCow farmers who implement the prompts some of the benefits they have seen and he said that he will start implementing. He didn't know Kalenda but he was interested and said that he will register his cows. Onkoba is from Kisii He heard about iCow on Egesa Fm and registered because he has a cow and he needed information to help him improve his farming methods. He has 1 cow. He has learnt how to feed his cow, harvesting napier, and about disease prevention. He said that he is able to implement 2 prompts every week and that his cow looks good and has increased milk production. Before she…
                                                             iCow Farmer Testimonials Week Jan 19th-24th 2014    Jan 19th 2014 As part quality assurance and part curiosity and passion, we are implementing a new system in Customer Care where we call 5-10 farmers every day. We are curious to know the following:  1.Are our farmers satisfied with our service 2.Are they implementing the teachings 3.What impact has iCow had on each farmer as well as his livestock 4.What suggestions do farmers have for improvement or new products 5.How they learnt about iCow   Below are some of the conversations:   This morning we were calling farmers who had registered for Mashauri Kienyeji (Indigenous Chicken Farmer Tips) when we launched this new feature on the iCow platform in October 2013. They have been on the platform for 3.5 months Farmer Paul Proud NEW owner of 15 Kienyeji Chickens  'I have now purchased 15 Kienyeji chickens after being on iCow Mashauri Kienyeji since October 2013, I depend on iCow information for rearing my Cows and Chickens. “ Farmer Rotich from Trans Mara…
Safaricom has partnered with iCow to help more farmers access the application. Launched in 2010, iCow provides dairy farmers with information and professional advice on rearing of their animals.
iCow has been featured on CCTV, to view the video click the link below
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From our blog

  • Planting for his future.
      The final farmer we met on our field visit on July 2nd was Joseph, who has a beautiful one acre farm in Limuru on the edge of the Great…
  • iCow + Farmer = Tons of Silage
    On July 2nd 2015 the iCow team visited 3 dedicated iCow farmers to discover how they were using the iCow services to improve their agricultural activities. First up was farmer Peter…
  • Rachel and her Cows.
    Rachel and her Cows. A couple of weeks ago we received an email from a farmer thanking us for our service and mentioning she had increased her total milk turnover…
  • iCow impacting on food security.
    iCow impacting on food security   By Giles Lewis   On Friday the 25th of July I was lucky enough to pay a visit to Su Kahumbu, creator of iCow…
  • Milk increase of over 100%!!
    "The greatest and only justification for what we do is in the success stories of iCow farmers"   This morning we spoke to Farmer Thuo who started using iCow on…

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