The lead up to this event was a well thought out plan of awarding a farmer a cow. Sponsors were sought and a plan put in place to do an official hand over with branded insignia for PR purpose as well as to give the sponsors due recognition.
On Friday the 25th of July I was lucky enough to pay a visit to Su Kahumbu, creator of iCow and her team at their offices in Nairobi to learn more about their mobile application and its effect on small-scale farmers in Kenya. My visit to iCow was part of a series of trips to various mobile application developers and companies who were involved in delivering mobile agricultural extension services to pre-dominantly small-scale farmers in Kenya.
More than ever before, technology is transforming Africa and unlocking its potential. As the rest of the world leapfrogs in technological innovation, African software developers are doing the same. They’re creating ground-breaking, cutting-edge mobile technologies to solve African problems in communities closest to them. The Best African Mobile Apps will be a regular feature in which I will profile the best mobile apps from Africa – just like iCow.
iCow is generating a new kind of farmer, we've named this farmer the "Urbal" farmer.
Sitting in her office in Nairobi city, Susan, is confident that her livestock investment is under good hands even though her farm is over 140km away. Susan is the first of a new kind of urban/rural farmer we are seeing through the iCow customer care center, which handles the back end systems of iCow, thanks to the Indigo Trust. She has registered her cows and calves on iCow and co-manages their upbringing with her manager on the farm site. In so doing, Susan is pushing the normally defined parameters of agriculture and almost on a daily basis requests the development of new features on iCow for her benefit.