Simple. We provide farmers with SMS messages loaded with great information on how to improve what they are doing.  We provide information on best practices right into their hands wherever they may be. We also have cool tools that farmers can use to help them reduce their risks. Our system has a menu through which farmers can select whatever they require from wherever they are 24/7!

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During the month of April 2020, data collected by the iCow customer Care team from thousands of small holder farmers began to expose a growing deterioration in animal husbandry and welfare across Kenya. There is an opportunity and need to design a new scalable solution for animal husbandry services in the face of the COVID-19 pandemic.

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Farmers using iCow increase milk productivity, incomes, poultry, eggs, crops, soil fertility as well as reduce livestock mortality. In addition they share their iCow messages and teach their farmer groups and communities! But best of all, they increase their overall farming knowledge and find farming less risky!

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