The lead up to this event was a well thought out plan of awarding a farmer a cow. Sponsors were sought and a plan put in place to do an official hand over with branded insignia for PR purpose as well as to give the sponsors due recognition.
Safaricom has partnered with iCow to help more farmers access the application. Launched in 2010, iCow provides dairy farmers with information and professional advice on rearing of their animals.
iCow is accessed by farmers all through their mobile phones or the internet.
The application came fist in the Apps4Africa competition because of its innovative approach revolutionizing the interaction with small-scale farmers.
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